Privacy Policy

Who we are

Pixel2HTML is a white-label development studio. We build websites, online stores, frontends and mobile apps for digital agencies and product teams, usually under our client's brand rather than our own. This policy covers the personal data we handle through pixel2html.com, and the data that reaches us through the work we do for clients.

The company behind this site is Pixel2HTML. For anything to do with your data — a question, a correction, a deletion request — email hello@pixel2html.com with "Privacy" in the subject. A person reads that inbox.

What we collect

What you type into a form, and a small amount your browser reports on its own.

The contact form takes your name, email address, company name if you add one, a subject and your message. The project brief on our order page takes the same, plus the service you need, a budget range, a timeline, whether the work is white-label, and any links or files you attach. The newsletter form takes an email address and nothing else.

If you use the chat widget we keep the conversation. It is a HubSpot widget, so the transcript sits in HubSpot next to anything else you have sent us.

Automatically, and only if you accept analytics cookies: the pages you visit, roughly where you are (country and city, worked out from your IP address), what referred you, and which browser and device you are using.

How we use it, and why we are allowed to

To reply to you, to scope and quote work, and to deliver a project once it starts. That is the bulk of it. Our lawful basis is legitimate interests before there is a contract — you contacted a development studio, so a reply is what you are expecting — and performance of a contract once we are working together.

To send the newsletter, if you asked for it. That runs on consent, and every email carries an unsubscribe link that works.

To see which pages people actually read, so we know what is worth writing more of. That is analytics, it runs on consent, and declining the cookie banner switches it off.

We do not sell personal data. We do not pass it to advertisers, and we do not build profiles on anyone's behalf.

Who we share it with

HubSpot, mostly. It is our CRM, it powers all three forms on this site and the chat widget, and everything you submit ends up there. HubSpot processes it on our behalf under a data processing agreement and stores it in the United States.

Google, for Google Analytics if you accept analytics cookies, and for measuring our Google Ads if you accept chat and marketing. It receives the visit data described above and whether a visit ended in an enquiry, not anything you type into a form. We tell the Google tag your choice through Google Consent Mode, so it only stores or uses data in the ways you allowed.

Microsoft, for Microsoft Clarity, if you accept analytics cookies. Clarity records how visitors move around our pages (clicks, scrolling and anonymised session replays) so we can see where the site is confusing. Form fields are masked and what you type is not recorded.

Our hosting and email providers handle data in passing, the way any host or mail provider does. Beyond that, nobody — unless a court or regulator requires it, or you ask us to.

Some of those providers sit outside the UK and the EEA. Where that happens, the transfer relies on the standard contractual clauses in our agreement with them.

Cookies and tracking

The site sets nothing beyond what it needs to work until you choose in the banner. Your choice is remembered so you are not asked on every page.

Accept analytics and Google Analytics sets _ga and _ga_* to count visits, Microsoft Clarity sets _clck and _clsk to group a visit's activity, and HubSpot sets its session cookies. Accept chat and marketing and HubSpot adds hubspotutk, which is what connects a form submission to the pages someone read before filling it in, and the chat widget and campaign tracking load too.

Decline and none of it loads. You can change your mind at any time from the cookie settings link in the footer, and clearing your browser's data for this site resets the lot.

How long we keep it

Enquiries that never turn into work: 24 months, then they are deleted. Records for projects we delivered: 7 years after the final invoice, because tax and contract records have to be kept that long. Newsletter subscriptions: until you unsubscribe, after which we keep your address on a suppression list so nothing adds you back by accident. Chat transcripts: 12 months.

Files a client sends us for a project are deleted from our working storage once the project closes and the warranty period has passed.

Your rights

You can ask for a copy of what we hold about you, ask us to correct it, ask us to delete it, ask us to stop using it for a particular purpose, or ask for it in a portable format. You can withdraw consent for marketing whenever you like, and the unsubscribe link is the quickest route.

Email hello@pixel2html.com. We will come back to you inside 30 days, usually much sooner, and we will not charge you for it.

If we handle a request badly, you can complain to the data protection authority in the country where you live. We would rather you told us first and gave us the chance to fix it.

Client confidentiality

Most of our work is white-label, which makes this section more important here than it would be on most sites.

Everything a client sends us is confidential from the first file, under NDA: designs, credentials, source code, roadmaps, and the names of their own clients. We do not name clients publicly without written permission, we do not contact our clients' clients, and nothing we deliver carries our name unless the client asks for it. The work shown in our portfolio is there because the client agreed to it.

Some projects put personal data in our hands — a database export, a CRM migration, real content in a staging environment. In those cases we act as a processor for that client. Their privacy policy governs that data, not this one, and we hold it only for as long as the work needs it.

Changes to this policy

When we change something we update the date at the top of this page. If a change actually affects you — a new processor, a new purpose, a longer retention period — we will say so on the page rather than editing it quietly.